OBJECTIVE:
To obtain a position of Art director in a major Pakistani Agency where I can apply my international exposure and implement global design and art perspectives to both local and multinational brands.
PROFILE:
A passionate art director with a great success rate of churning out campaigns for multinational brands that translates true brand essence across their length, depth, breadth and height. Successful in deriving art and design juice from the brief given. Recognized for cultivating clients’ briefs to get to the core of the brand’s environment and develop not just ATL & BTL campaign but also a complete 360-degree brand solution. Proactive team player and aptitude to performing professionally under pressure meeting deadlines. A computer science graduate with a proven inclination towards design and art profession. Compatible with both Macintosh and IBM platforms working through all major design and free hand soft wares.
EXPERTISE INCLUDE:
· Corporate identities
· Interactive media
· Direct marketing & communication tools
· Concepts
· Brand awareness campaigns
· Tactical campaigns
· BTL and Packaging
Major brands handled:
Ufone, Rafhan, Energile, PEPSI, Nestle, Johnson and Johnson, Bayer, Novartis consumer health, Weekend Savings, Pan Emirates Furniture, IBM.
PROFESSIOANL EXPERIENCE:
Inerflow Communication, KHI
Associate Creative Manager Jan 2007 – till date
Joined Interflow Communications as an associate creative manager to initially handle 2 brands Ufone and Rafhan. Worked on these 2 brands for a year along with several other brands.
Key Activities:
· Attending brain storming sessions with client servicing team to understand the brand environment and client’s brief.
· Regularly attending the brief cultivating process with the Executive and Creative directors.
· Conducting meeting to download brand and campaign initial idea to the art and creative team.
· Producing initial artwork using several design soft wares.
· Finalizing the campaign creative with the team.
· Analyzing the pros and cons of given campaigns according to the international creative standards.
· Being the part of photo shoots and production team.
· Maintaining the workflow by distributing amount of work to the creative team.
· Attending client meetings with client servicing team and presenting to the clients.
· Putting the final presentations together by using several animated design soft wares.
Intergraphic Creative Solutions, UAE
Art Director Apr 2004 – Nov 2006
Joined Intergraphic Creative Solutions as a senior visualizer to initially handle 2 major brands Nestle and Novartis Consumer Health. Worked on these 2 brands for a year along with several local brands and was promoted as Art Director.
Key Activities:
· Brainstorming sessions to come up with ideas for the brand.
· Handling campaigns from start to finish; this included concept work and artwork.
· Preparing initial artwork using several design soft wares.
· Helping in photography and production work.
· Meeting with clients for briefs and presentations.
Hanover Advertising, UAE.
Senior Designer Feb 2002-Apr 2004
Joined Hanover Advertising as a senior designer and worked mainly on GCC’s biggest furniture brand Pan Emirates Furniture. Other brands that were handled during my tenure with Hanover Advertising are Dollar rent a car and Arenco real estate.
Key Activities:
· Developing campaigns from start point to the final execution.
· Involved in creating a complete new identity for Pan Emirates Furniture.
· Responsible for creating a complete corporate identity for Arenco real estate individually.
· Responsible for developing corporate identity and complete packaging for a ready to cook retail brand Al-Awwal.
· Responsible for developing new design of the customer loyalty program and membership cards for Bravo individually.
· Attending regular brain storming sessions with the creative team to understand client’s brief.
A.A InfoTech (Pvt.) Ltd.
Creative Head Period: 1996-2002
Joined A.A InfoTech as a senior New Media designer and initially supervised the creative, Eminent Software house and Sylvan Prometric & VUE Test Center deal in Automated Fingerprints Identification System (AFIS) and based on the American Association for Medical Transcription (AAMT). It is the authorized partner of IBM, Intel, AIP (Associate of Internet Professionals) and IWA (Internet Webmaster Association).
Key Activities:
· Worked in the capacity of senior Web Designer since Feb 1996 and Creative Head since mid 2002.
· Involve in Analysis, Design, Development and Deployment of New Media & CD authoring.
· Involved in understanding and determining project scope and risks, defining project time-lines and resource requirements, preparing comprehensive project plan, managing web development team and monitoring their progress.
· Worked in the capacity of Sylvan Prometric Site Administrator
· Direct reporting to the Project Manager.
Personal Information:
Date of birth: 26 November 1980
Nationality: Pakistani
Languages: English, Urdu, Arabic (Reading)
References:
Ali Hayat Rizvi
Creative Director
Interflow Communications
Salman Khokher
Creative Director
GEO TV